Why Your Personal Brand on LinkedIn Matters (Even When You’re Not Job Hunting)

Hi Reader

This Tuesday, I had a fantastic conversation with Marianna Inozemtseva, LinkedIn strategist and founder of Linkifyo, about a topic that more of us should be thinking about long before we need it: building your personal brand.

I remember myself in my corporate days only dusting off my LinkedIn profile when I was job hunting or plotting my next career leap. But, like for many in a similar situation, by then, the game is already in motion—and you’re starting from behind

Marianna and I dug deep into what it means to build a powerful, authentic presence on LinkedIn that supports your goals—whether you’re climbing the corporate ladder, growing your business, or still figuring out what’s next.

Here’s what we explored:

✅ Show up consistently in a way that feels like you—no need to mimic influencers or use corporate speak.

✅ Create content that builds trust and credibility—without turning it into a full-time job.

✅ Attract the right people, from clients to hiring managers to partners—organically.

✅ Use LinkedIn as a visibility tool, not just a static resume.

If you’ve ever stared at your profile and thought, “Is this really saying what I want it to say about me?”—you’re not alone. One woman I coached recently realized her profile was still focused on a past industry she’d left years ago. Oops.

The truth is: Your brand isn’t what you say—it’s what others say about you.

And that’s where AI can actually be your friend.

Here’s a fun (and slightly humbling) prompt to try in ChatGPT or Perplexity:

“

“What do you know about [Your Name]? What are the pros and cons of hiring [You] as a [Your Role]?”

If the answer surprises you, good. That means you’re seeing how others might perceive you—and now you have the power to shape that narrative.

📅 Final Session: Create Your Personal Strategy (April 29)

Over the past few weeks, I’ve run this workshop a couple of times—and each time, it’s been something special.

Here’s what people have said:

“Very helpful. Really enjoyed the session.”

“When you share openly with other people your values and your views and what you want to do, that gives more commitment for you to do it as well.”

“It’s nice to look at your goals from different angles and perspectives.”

“Thank you for giving this space to us.”

And now? April 29 is the final round.

I won’t be running this workshop again.

So if you’ve been curious, now’s the moment. Join this last, live 90-minute session to:

✅ Clarify your identity, values, and what matters most

✅ Build a step-by-step plan for your personal and professional goals

✅ Cut through distraction and focus on your real priorities

✅ Create sustainable habits to stay on track

If you’ve been meaning to take the time to really think about what’s next—this is your invitation.

👉Join the personal strategy workshop April 29

What type of content would you love to see more of in future newsletters? (Pick one)

📌Tools and insights for building high-performing teams

📄Practical ways to beat work overload (and actually feel human again)

💼Interviews and stories from business leaders on what’s really working

A little clarity goes a long way.

Whether you’re managing a team or just starting to carve out your niche, your LinkedIn presence isn’t optional—it’s your first impression. It’s your calling card. And when done right, it’s your magnet for opportunity.

If you missed the live conversation with Marianna, don’t worry—here’s the recording of it.

But for now, ask yourself: What’s the story your profile is telling right now? And is it the one you want to be known for?

Because when people are searching for someone like you—they will check. Make sure what they find is aligned with who you really are, and what you want next.

Take care,

Daria

PS – Follow me on LinkedIn or forward this to a friend.