Your full-time job is less safe than it feels


Hi Reader, Daria’s here.

Most of us still see a full-time job as the safe choice. You get a steady salary, a clear title and a plan for the next promotion.

But tech companies cut more than 150,000 jobs in 2024. In Gallup’s Q4 2025 survey, only 28% of U.S. workers said it was a good time to find a quality job. In mid-2022, that number was 70%.

When you work for one company, you have one client. If a business leader told you their company depended on a single client, you’d say it’s crazy. But somehow your career works the same way.

A portfolio career gives you more than one client. You keep your main role and add other sources of work and income, such as a board seat, an advisory role, teaching, consulting or speaking.

Many of my clients come in thinking they don’t have time for a second line of work, a personal brand or even networking. I get it. We are all so busy that a portfolio career feels like even more work. If you do it right, though, those activities help you in your current role. You learn a new skill on a consulting gig. You meet relevant people and introduce them to your employer. Most importantly, you build a safety net, and a base, for your next move.

Start with your value

A portfolio career starts with one question: what do people value you for?

Most people describe themselves by their job title. A title tells people your role inside one company. Your value is the problem you solve, and anyone who has that problem will pay for it.

Write down three problems you solved in the last two years. For each one, note:

  • What was at stake for the business
  • What people thanked you for
  • What changed because of your work

Look for the pattern. That pattern is what you can offer a board, a university, a scale-up or a client.

If you need help finding it, start with my article on finding your Ikigai.

Then make it visible

Once you know your value, other people need to know it too. Portfolio work rarely comes from job postings. It comes from people who know your work and know what you stand for.

Three ways to start:

  1. Say it in one sentence. “I help [who] do [what].” Use it on LinkedIn, in introductions and in conversations.
  2. Share what you know. A post, a talk or a guest lecture shows people how you think.
  3. Reach out to one person outside your company every week, with no request attached.

You don’t have to quit your job to do this. You build it alongside your job, step by step, before you need it.

I wrote more about this in my latest Forbes Coaches Council article, 5 Skills Every Careerpreneur Needs. It covers the skills that help you treat your career like a business.

Ready to build your portfolio career?

Book a session with me. Together we’ll map your value, look at the options your experience opens up, and plan your first steps to sell and promote it.

Talk to you next Thursday

Daria

Check out more of our work at...

Linkedin

​Connect ​ →​

Youtube

​Subscribe ​→​

My book

​Read ​→​

If you want to get in touch, hit REPLY.

I'm happy to help!

600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246
Unsubscribe or Update your profile

Meaning Makers

A no-nonsense newsletter for busy leaders who are done with overwork and ready to scale smarter. Join a community of 15K+ leaders and followers across platforms getting concise, actionable insights on leadership, team building, and how to use AI and hybrid intelligence to make work easier—so you can earn more, go home earlier, and lead with purpose without burning out.

Read more from Meaning Makers

Hi Reader, You make your first People hire at 40 people. You give them a VP title, because you want a strong candidate to say yes. Eighteen months later you’re at 200 people, opening a second market, and you need a CHRO. Now you have to tell a loyal, hard-working person that the top job is going to someone else. That conversation usually starts at the moment of the first hire, long before anyone thinks about the CHRO. Hire for the Stage In the latest Built by People Leaders episode, I talk...

Hi Reader, Daria’s here. This week I’m handing over to Verena Hoffmann, a somatic coach who helps leaders do the one thing that gets you home earlier: end the workday physically, embodied. And no, just closing your laptop is often not enough. A short introduction I’m Verena. I spent over 16 years in events, startups and people management before I trained as a somatic coach. I know the pleasure and the pressure of that world. Now I help high-functioning people, many of them in leadership...

Hi Reader, When a team member comes to you and says, “I’m not doing well right now,” what do you do? Most managers who want to help suggest a vacation or give them easier work. To the manager, that’s care. To the team member, it says: I told you the truth, and you stopped trusting me with the work. This is one of the most common mistakes leaders make around mental health at work. It comes from good intentions, and it still does damage. The ACT model: responding when someone says they’re...