Hi Reader!

I’ve been thinking about one thing lately: why AI rollouts are stumbling and failing. Why people are not using it, and when they are, why the results are less than satisfactory. The reason is that leaders are treating AI adoption as one challenge when there are actually three.

Let me explain.

When I work with organizations to build human-AI collaboration, I see the same pattern. There are three completely separate things happening at once:

How people feel about AI. How they think with AI. How they work together with AI.

And almost no one deliberately addresses all three.

That’s why you get this strange mix inside organizations right now. Some people are excited, some are quietly anxious, some are using AI for everything, some are avoiding it entirely. And leadership is wondering why the momentum isn’t building.

It’s not one problem. It’s three. And they need three different conversations.

I wrote about the first one — the feelings layer — in my latest Forbes Coaches Council article. It’s a story from a company where three completely different fears were running in parallel across the organization. Nobody was naming them. Nobody was connecting them. And nothing was moving as a result.

Read it here. It’s the first in a series — the next two will go deeper into the thinking and collaboration layers.

Speaking of which — I'm taking this to a stage in Prague

At the end of May, I’ll be at WebExpo 2026, May 27–29. My session — Partnering with AI: Building Future-Ready Teams — is about exactly this: how to design human-AI collaboration that actually works — not just roll out a tool and hope people figure it out.

Case studies, practical frameworks, and the three human capabilities that make the difference between AI lifting performance and quietly eroding it.

If you’re going, use the speakers’ promo code to save €40 at registration.

And if Prague isn’t happening for you — join me on May 20th.

I’m running a dry run of Partnering with AI: Building Future-Ready Teams on Zoom — just for newsletter subscribers. You’ll hear the full presentation before it goes to Prague, and we’ll have time for Q&A at the end.

If you want to share this with someone, please pass it only to people you know personally. This is meant to stay small and close.

Register here

I’d love to see you there.

One more thing — I was recently a guest on the Leading Visionaries podcast with Anjel B. Hartwell. We talked about what makes teams genuinely self-sufficient versus stuck in dependency on the leader, and why clarity is almost always the missing piece. If that’s something you’re thinking about, give it a listen.

See you next week — and hopefully on May 20th.

Daria

P.S. If you're going to be in Prague May 27–29 — hit reply and let's find each other. I'd love to meet in person.